WTAMCE 2025 - 1st Workshop on Technologies Applied to Marketing, Communication, and E-commerce

Scope

In today’s fast-evolving digital landscape, marketing, communication, and e-commerce strategies are increasingly intertwined with innovative technological advancements. The 1^st workshop on “Technologies Applied to Marketing, Communication, and E-commerce” explores the transformative role of technology-driven solutions in shaping customer journeys, enabling personalization, driving engagement, and improving brand perception.

The scientific scope of this workshop will focus on investigating the implementation, benefits, and challenges of technologies in contemporary marketing, communication, and e-commerce, especially considering the rise of phygital or omnichannel strategies, where physical and digital realities converge, which is pushing the boundaries of the field, transforming brand strategies and consumer expectations across sectors. Omnichannel strategies leveraged through technology have become essential in creating seamless brand experiences, from social media to physical retail spaces. Research studies can illustrate, for example, how immersive experiences (such as augmented and virtual realities) can foster deeper engagement across platforms, how the challenges of using AI for customer segmentation and hyper-personalization, or how the Internet of Things (IoT) fosters new possibilities within omnichannel experiences and the customer buying journey.

By examining these emerging trends, the workshop addresses how managers, marketers, communication strategists, and e-commerce professionals can leverage technology to meet the rapid digital shifts and stay competitive in a global market. Both academic research and industry case studies are admitted, offering a platform to discuss innovations and best practices in the use of technology in areas like digital marketing, advertising, social media, and customer relations, amongst others. This multidisciplinary workshop will promote knowledge exchange, collaboration, and new insights into the future of technology applications in marketing, communication, and e-commerce.

Topics of Interest

1.       Technologies for omnichannel and phygital strategies

2.       Automation in marketing, advertising and e-commerce

3.       Mobile apps and interactive technologies in retail

4.       Applications of Artificial intelligence and Machine Learning in e-commerce and digital marketing

5.       Developments in marketing decision-support systems

6.      Customer Journey Mapping in Blended Realities

7.      Multichannel customer data collection and integration challenges

8.       Data-driven content marketing and personalization

9.      Emerging techniques for social listening, public relations and social media

10.  Technologies for creativity, influence and user-generated content

11.   Integration of Metaverse, AR, and VR in phygital strategies

12.   Technology and sustainability in marketing contexts

13.   Diversity, equity, ethics and inclusion in digital marketing

14.   Customer data privacy management and challenges

15.   The role of higher education in the intersection between marketing and technology

Paper Submission and Formatting Guidelines

Authors are invited to submit original and unpublished research contributions that align with the 1st Workshop on Technologies Applied to Marketing, Communication, and E-commerce (TAMCE) scope. Submissions should comply with the guidelines of CISTI 2025 and adhere to the following specifications:

·         Submission System: Papers must be submitted electronically through the EasyChair platform: https://cisti2025.itmaoc.org/account/signin.php 

·         Language: Papers may be written in English, Spanish, or Portuguese. Authors should ensure high linguistic quality and clarity.

·         Formatting: All submissions must strictly follow the templates provided by CISTI 2025. 

·         Types of Papers and Length: Two types of papers can be submitted to this Workshop:

• Full Paper: Completed or consolidated R&D work that fits within the workshop's topics of interest. These papers have a limit of 6 pages.
• Short Paper: Works in progress presenting significant preliminary results intended to promote discussion. These papers are limited to 4 pages.

·         Originality: Submissions must present original research that has not been published or submitted for publication elsewhere. Any form of plagiarism will result in the rejection of the paper.

·         Peer Review: All papers will undergo a double-blind peer-review process by two members of the Program Committee. Authors must remove any information that could identify them from the first manuscript, including author names, affiliations, and acknowledgments. This information should only be included in the final version of accepted papers for presentation and publication. Full papers may be accepted as short papers. 

·         File Format: The version of the paper submitted for evaluation by the Scientific Committee must be saved in PDF format. The final version of accepted papers for publication must be saved in Word format.

·         Publication: Accepted papers will be published in the proceedings of CISTI 2025, subject to registration and presentation at the workshop. At least one author of each accepted paper is required to register and present the paper at the Conference. Full and short papers will be submitted for inclusion/indexing into WoS, SCOPUS, EI-Compendex, INSPEC and Google Scholar.

·         Presentation: Authors of accepted full papers will have 15 minutes to present their work during the Conference Workshop Session, followed by a discussion period of approximately 5 minutes. 

Important Dates

To ensure timely submission and review, authors are requested to adhere to the following important dates:

• Paper Submission: March 3, 2025
• Notification of Acceptance: April 4, 2025
• Camera-Ready Submission and Conference Registration: April 14, 2025
• Workshop Date: June 16-19, 2025

Please consult the CISTI 2025 website for any updates or changes to these deadlines or additional information.

Workshop Organizing Committee

Public contact email for the organizing committee: This email address is being protected from spambots. You need JavaScript enabled to view it.

Lara Mendes Bacalhau

-          CEOS.PP Coimbra, ISCAC, Polytechnic University of Coimbra

-          Rua da Misericórdia, Lagar dos Cortiços, S. Martinho do Bispo, 3045-093 Coimbra

-          Phone: (00351) 917837909, Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Miguel Cachulo Pereira

-          GOVCOPP, ISCA, Universidade de Aveiro

-          Rua Associação Humanitária Bombeiros Voluntários de Aveiro (BV), 3810-500 Aveiro, Portugal

-          Phone: (00351) 916682496

-          Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Sara Santos

-          CISeD, ESEV, Instituto Politécnico de Viseu

-          Rua Maximiano Aragão, 3504 – 501 Viseu, Portugal

-          Phone: (00351) 914288601

-          Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

International Workshop Program Committee

Adriana Oliveira – ISCAP, Instituto Politécnico do Porto

Alexandra Leandro – ISCA, Polytechnic University of Coimbra

Alexandre Duarte – Universidade Nova de Lisboa

Ana Belén Diaz – Universidade de Alicante

Ana Estima – ISCA, Universidade de Aveiro

Ana Lima – ISCAP, Instituto Politécnico do Porto

Ana Margarida Barreto – Universidade Nova de Lisboa

Ana Suárez Vázquez – Universidade de Oviedo

Ana Torres – ISCA, Universidade de Aveiro

Bruno Barbosa Sousa – ESG, Instituto Politécnico do Cávado e do Ave

Bruno Morgado Ferreira – ESTGV, Instituto Politécnico de Viseu

Carlos Brito – FEP, Universidade do Porto

Christina Giakoumaki – The American College of Greece

Cláudia Ribau – ISCA, Universidade de Aveiro

Cristela Maia Bairrada - Faculdade de Economia da Universidade de Coimbra

Eduardo Mangini - Instituto Federal de São Paulo

Fabiane Valente – Instituto Superior de Entre Douro e Vouga

Flavia Cardoso – Universidad del Desarollo

Hanne Knight – PBS, University of Plymouth

Inma Rodríguez-Ardura –  Universidade Oberta de Catalunya

Irina Saur-Amaral – ISCA, Universidade de Aveiro

Joana Neves – FEP, Universidade do Porto

Jorge Esparteiro Garcia – ESCE, Instituto Politécnico de Viana do Castelo

Jorge Remondes – ISCAP, Instituto Politécnico do Porto

José Duarte Santos – ISCAP, Instituto Politécnico Porto

José Gabriel Andrade – DCC, Universidade do Minho 

José Magano – Instituto Superior de Ciências Empresariais e do Turismo

Luísa Augusto – ESEV, Instituto Politécnico de Viseu

M. Mercedes Galan-Ladero – FCEE, Universidad de Extremadura

Manuel Fonseca – ESCE, Instituto Politécnico de Viana do Castelo

Maria Antónia Rodrigues – ISCAP, Instituto Politécnico do Porto

Nina Katarzyna Szczygiel – DEGEIT, Universidade de Aveiro

Paula Pinheiro – ESTGV, Instituto Politécnico de Viseu

Paulo Silva – ESEV, Instituto Politécnico de Viseu

Pedro Espírito Santo – CARME, Instituto Politécnico de Leiria

Pedro G. Santamaría – Universidade de Vigo

Raquel Meneses – FEP, Universidade do Porto

Raquel Soares – FEP, Universidade do Porto

Rúben Pinhal – Instituto Superior de Ciências Empresariais e do Turismo

Sandra Filipe – ISCA, Universidade de Aveiro

Sandra Lizzeth Zelaya – Universidade Pontifícia de Salamanca

Silvia Cachero-Martínez – Universidade de Oviedo

Silvina Santana – DEGEIT, Universidade de Aveiro

Sónia Ferreira – ESEV, Instituto Politécnico de Viseu

Susana Marques – ISCA, Universidade de Aveiro

Suzanne Amaro – ESTGV, Instituto Politécnico de Viseu

Teresa Aragonez – ISCA, Universidade de Aveiro

Vasco Ribeiro Santos – Instituto Politécnico de Tomar

Vera Vale – DEGEIT, Universidade de Aveiro

Walesska Schlesinger – Universidade de Valencia